custom optimized campaign delivery
DoublePositive has developed a state of the art machine-learning optimization system to score each individual piece of display ad inventory, algorithmically segment it, and then score each segment based on each advertiser’s performance data. This enables an advertiser to take advantage of the “oceans of ad inventory” available in real-time bidding (RTB) exchanges (as well as static inventory sources). Decisions include where to buy impressions and what price to pay based on their performance metrics. While most contemporary technologies only rely on “audience data” and a guesstimate of which audiences will perform well for an advertiser, DoublePositive’s system develops its own proprietary inventory score for each granular segment of users on each website, which has proven to be the most effective way to buy for hard-target performance advertisers.
custom inventory scoring system
If you already have an ad server, a bidder, a data store, or even a DSP connection, we can help you churn through RTB auction data or gather data on static buys to segment out your inventory. We provide an intelligence score on what is the best price to pay at the best time for each segment of ad inventory.
