Mobile Marketing

Cross-Device Performance Marketing

Reach customers where they are. On any device. At any time.

Mobile Marketing
 

Deterministic: Single Source

  • Matching based on shared login data from a single publisher
  • Highly accurate

Examples:
Facebook, Google

Deterministic: Multiple Sources

  • Matching based on shared login data from multiple publishers
  • Highly accurate


Examples:
Ad Networks

Probablistic

  • Matching based on statistical probabilities
  • Slightly less accurate than deterministic
  • Larger scale, lookalike fringe benefit

Examples:
Cross device specialty technologies

 
Let's See

Cross-Device: The Opportunity

The ability to link users across devices presents several advantages:

  • Analysis of assist behavior
  • True Frequency Capping
  • Remarketing
  • Greater Reach
  • Creative Control and Sequential Creative Messaging
  • Capitalizing on multiple “prime times”