double POSITIVE Marketing Group, Inc.

BALTIMORE, MD, June 23, 2011 — Ernst & Young LLP is pleased to announce the Ernst & Young Entrepreneur Of The Year^® Maryland Award winners. This group of leading entrepreneurs was selected by an independent judging panel made up of previous winners of the award, leading CEOs, private capital investors and other regional business leaders. The winners were revealed at a gala event on June 23 at the Baltimore Marriott Waterfront on the Inner Harbor

“Ernst & Young has honored outstanding entrepreneurs like this year’s winners for the past
25 years,” said Harry Thomasian, Ernst & Young LLP Entrepreneur Of The Year Maryland Program Director. “These business leaders have accomplished so much and contributed a tremendous amount to the community. They give us hope for what the next 25 years of entrepreneurs will bring.”

The Ernst & Young LLP Entrepreneur Of The Year 2011 Award winners are:

• Master Entrepreneur – Raymond A. “Chip” Mason, Legg Mason, Inc.
• Consumer – Andy Franklin, Norris Automotive Group
• Emerging – Bill Karpovich, Zenoss, Inc.
• Global – Leslie D. Mancuso, Ph.D., RN, FAAN, Jhpiego
• Government – Sean Lane, BTS
• Health – John K. Hoey, Y of Central Maryland
• Services – Sean Fenlon, DoublePositive Marketing Group, Inc.
• Technology – Alan Snyder, Boxtone

The Entrepreneur Of The Year Program honors entrepreneurs regionally in June, leading up to the national awards in November. Additionally, venture-backed companies that win an Entrepreneur Of The Year Award regionally are also eligible for the Entrepreneur Of The Year Venture Capital Award of Excellence on a national level. The overall National US winner then moves on to compete for the Ernst & Young World Entrepreneur Of The Year Award in June.

This year, the Entrepreneur Of The Year Program celebrates its 25th anniversary.  The program has expanded to recognize business leaders in more than 140 cities and more than 50 countries throughout the world. Awards are given to entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, financial performance and personal commitment to their businesses and communities.

All regional honorees are invited to the Entrepreneur Of The Year National Awards gala, hosted by Jay Leno, on November 12, 2011, in Palm Springs, California. The gala is the culminating event of the Ernst & Young Strategic Growth Forum^®, the nation’s most prestigious gathering of high-growth, market-leading companies. For more information on the Ernst & Young Strategic Growth Forum, please visit www.ey.com/us/strategicgrowthforum.

Sponsors

Founded and produced by Ernst & Young LLP, the Entrepreneur Of The Year Awards are pleased to have the Ewing Marion Kauffman Foundation as a national sponsor.

In Maryland sponsors include Clifton Gunderson, DLA Piper, SmartCEO, Cassidy Turley, Mergis Group, PNC Bank and Baltimore Business Journal.

For more information about the program, please visit www.ey.com/us/eoy.

About Ernst & Young Entrepreneur Of The Year

Ernst & Young Entrepreneur Of The Year is the world’s most prestigious business award for entrepreneurs. The unique award makes a difference through the way it encourages entrepreneurial activity among those with potential, and recognizes the contribution of people who inspire others with their vision, leadership and achievement. As the first and only truly global award of its kind, Entrepreneur Of The Year celebrates those who are building and leading successful, growing and dynamic businesses, recognizing them through regional, national and global awards programs in more than 140 cities in more than 50 countries.

About Ernst & Young

Ernst & Young is a global leader in assurance, tax, transaction and advisory services.
Worldwide, our 141,000 people are united by our shared values and an unwavering commitment to quality. We make a difference by helping our people, our clients and our wider communities achieve their potential.

Ernst & Young refers to the global organization of member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young LLP is a client-serving member firm of Ernst & Young Global Limited operating in the US. For more information about our organization, please visit www.ey.com.

This news release has been issued by Ernst & Young LLP, a US client-serving member firm of Ernst & Young Global Limited.

  DoublePositive is a Platnium Sponsor at the LendingTree Partner Summit this week @ the brand new Cosmopolitan in Las Vegas

 Come see Sean Fenlon, Joey Liner and Rich Dent discuss our partnership with such a great company in Tree

 Here is a clip directly from the LendingTree Partner Summit Website:

 2011 Partner Summit

 The 2011 LendingTree Partner Summit is a dynamic, educational conference for our lender network and business partners. Join us in Las Vegas as we recognize the relationships that re-defined an industry and discuss game-changing strategies to ensure we are all In It to Win It.

 Meet Our Leadership

 This is your exclusive opportunity to speak directly with our executive team. We look forward to sharing our plans for the coming year and welcome your feedback.

 New Hot Location

 This is the second year the Partner Summit has made its home in Vegas, but its first at the brand new Cosmopolitan of Las Vegas Hotel and Casino! This unique luxury property is the newest and hottest hotel in Las Vegas, and is located right in the heart of the Las Vegas Strip!

 New Time of Year

 You spoke and we listened. This year, the Summit is taking place in March – the very best time to be in Vegas. We’ll be concluding the Summit right before the start of March Madness – and we have room blocks so you can stay and enjoy the first day of tournament action.

 Industry Focus

 Our keynote speakers bring expert advice and market insight. Let our speakers provide the coaching needed to advance your business to the next level.

Marketing leaders and innovators responsible for lead generation gather in Vegas to address challenges and opportunities

Online PR News – 22-February-2011 –Las Vegas, NV – LeadsCon, the preeminent conference dedicated to increasing the effectiveness of those operating in the online lead generation industry, today announced its last call for LeadsCon Las Vegas, March 1-2, 2011 at The Mirage Hotel and Casino. The conference provides a unique and collaborative environment for key decision-makers and thought leaders from must-know companies in the lead generation marketing space to tackle challenges.

“In this challenging and uncertain economic environment, best practice sharing is more important than ever to ensure the continued success of not just lead generation, but online customer acquisition as a whole,” explains Jay Weintraub of LeadsCon. “The underlying mission of LeadsCon Las Vegas is to advance the lead generation business by bringing together industry leaders and innovators for two days of actionable content and unparalleled networking.”

The upcoming LeadsCon will bring together a select group of lead buyers, lead sellers, technology solution providers and investment professionals spanning a variety of verticals—online education, insurance, debt consolidation, mortgage, home improvement and senior housing—to participate in an exploration of relevant topics, including:

• State of the Industry: Four Leading Heads of Business Discuss the Macro Landscape
• Shared Leads: Is the Shared Risk Model Optimal or Damaging?
• People in Play: The Human Element of Lead Generation
• $#!* Leads: Who’s Fault Is It, Anyway?

Brian Wansink, Ph.D., Professor of Consumer Behavior at Cornell University and Author of Mindless Eating: Why We Eat More Than We Think, will kick off the LeadsCon program with a conversation exploring the marketing and behavioral economics that lie at the heart of the lead generation industry. Following Dr. Wansink’s keynote address, the conference agenda features discussions with noted thought leaders and key decision-makers in the lead generation space, including:

• Tom Evans, President & CEO, Bankrate, Inc.
• Craig Smith, Chief Executive Officer, Service Magic
• Tim Stevens, SVP Corporate Development, Quinstreet
• Michael Walrath, Co-Founder & Board Member, GuideMe
• Michael Zeisser, Senior Vice President, Liberty Media Corporation
• Terence Kawaja, President & CEO, LUMA Partners
• Bruce Eatroff, Partner, Halyard Capital
• Bill Daniel, Chief Executive Officer, All Web Leads
• Lisa Iannuzzelli, Marketing Director, DeVry, Inc
• Roger Van Duinen, Senior Vice President, Marketing, Corinthian Colleges, Inc
• Paul Frantz, Director of Mortgage Comparison Ads, Google, Inc.
• Steve Krenzer, President, Experian Interactive Media
• Greg O’Brien, Chief Executive Officer, The CollegeBound Network
• Ethan Ewing, President, Bills.com
• Ken Krogue, President, InsideSales.com
• Joey Liner, Co-Founder & EVP of Sales, DoublePositive Marketing Group
• Marc Diana, Founder & CEO, LeadPoint, Inc.
• Josh Reznick, Founder & CEO, Datalot

“This is the single most important event of the year for those of us involved in lead generation and online customer acquisition – my partner Joey Liner calls it the ‘Super Bowl’ of tradeshows,” says Sean Fenlon, CEO of DoublePositive, an online marketing company. “2011 is unique as consumers are beginning their decisions and their buying process online now more than ever. LeadsCon acts like an interpreter of supply and demand for those involved in lead generation and online customer acquisition. Everyone should attend LeadsCon this year.”
Space at LeadsCon 2011 in Las Vegas is limited, and prospective attendees are encouraged to register now. For more information about the conference, the agenda or accommodations, please visit http://www.LeadsCon.com.

About LeadsCon
LeadsCon is the preeminent conference dedicated to increasing the effectiveness of those operating in the online lead generation industry. LeadsCon provides a unique and collaborative environment designed for networking and sharing, with access to key decision-makers and thought leaders from must-know companies in the lead generation space. The LeadsCon audience consists of lead buyers, lead sellers, technology solution providers, and investment professionals spanning a variety of different verticals, including online education, insurance, debt consolidation, mortgage, home improvement and senior housing. For more information about LeadsCon or to register to attend this year’s conference, visit http://www.LeadsCon.com/.

Contact:
Steven Shapiro, CSG|PR
303.433.7020 (office)
303.886.6342 (mobile)
sshapiro@csg-pr.com

DoublePositive continues its long-standing relationship with the premiere lead generation tradeshow LeadsCon

LeadsCon Las Vegas 2011 takes place at The Mirage on March 1-2.  DoublePositive was a sponsor of the inaugural LeadsCon in 2008 and has continued to promote this premier tradeshow through sponsorships, exhibits, and speaking engagements.  This year is no different.  In 2011, DoublePositive maintains it status as a Gold Sponsor and will be exhibiting in booth #400.  DoublePositive co-founder and EVP of Sales Joey Liner will be speaking on a panel titled “All About The Call – From Speed to Lead to Call Center Effectiveness” at 2:40pm on Tuesday March 1^st.  DoublePositive will also be hosting a private invite-only party to be held on the patio of Rhumbar in the Mirage at 10pm on Tuesday March 1^st.

For more than a decade, many in the lead generation industry have suspected that the speed which organizations follow-up with online inquiries can affect the performance of the leads.  Years ago, M.I.T. partnered with SalesInsider.com to present a study that validated this suspicion, but the studies was flawed to the extent that it focused only on B2B sales organizations and studies “Qualified Lead” as an outcome as opposed to a true sales conversion.  In 2010, Leads360, the leader in Lead Management Software, published their own study that incorporated millions of leads flowing through their system (to mostly B2C sales organizations) and did indeed use actual sales conversions as the milestone to which performance was measured.  Now, in the March 2011 issue, the esteemed Harvard Business Review has joined the dialog with their article “The Short Life of Online Sales Leads.”

A link to the article is below:

http://issues.hbrforypo.org/hbrypo/201103/?pg=30&pm=2&u1=friend&sub_id=JOJITiCrBMIr#pg30

DoublePositive helps sales organizations respond to their online leads in less than 60-seconds, which maximizes the sales conversion of the leads and thereby yielding the highest-possible ROI from the marketing and advertising spend.

Partnership allows lead buyers to generate more voice leads, minimize consumer contact time, maximize consumer contact, and improve ROI.

Santa Barbara, CA (February 15, 2011) – Today, RingRevenue, the leader in call performance marketing and DoublePositive Marketing Group, specializing in LIVE Hot Transfers, formally announced their partnership to deliver high-quality, live voice leads to national lead buyers in higher education, insurance and financial services. Since launching a series of call performance marketing campaigns with selected customers in late 2010, the partnership has already generated thousands of inbound live voice leads.

“We know the most valuable scenario is having the consumer on the phone from the start when their interest level is the highest and they are the most likely to convert to a paying customer,” says Brian Tomasette, Vice President of Media Products for DoublePositive. “Our partnership with RingRevenue allows us to deliver even more value to our customers by increasing the return on their advertising spend. Using RingRevenue, we’re able to include unique phone numbers in every advertisement. By doing so we are able to more accurately measure the effectiveness of those ad placements and we consistently see contact and conversion rate improvements on those ads and lead forms that include phone numbers.”

While marketers pay millions of dollars each year for leads and lead generation form completions, what they really want is customers. “The inherent challenge with lead forms is that consumers are at their peak interest level when they fill out the form, but the minute they hit the submit button they are on to something else and their interest level begins to decline,” adds Tomasette. The combination of inbound and outbound hot transfers allows a lead buyer to drastically minimize consumer contact time and maximize contact percentage, one of top metrics in lead value.

With RingRevenue’s call performance marketing solution, DoublePositive leverages strategic media placements and partnerships with publishers to drive inbound phone calls to unique toll-free phone numbers that connect consumers to agents in DoublePositive’s call center. The combination of RingRevenue’s call quality filtering technology and DoublePositive’s live agents qualifies the caller, confirms their interest and connects them live to the advertiser’s sales representatives.

“DoublePositive, like RingRevenue, is built on the premise that having the consumer directly on the phone is of great value to the advertiser,” says Jason Spievak, CEO of RingRevenue. “The combination of our technology and their call center’s qualification and live transfer process ensures that advertisers are delivered a high volume of quality voice leads that are ready to become customers.”

“We looked at a lot of call tracking vendors in our search to find the right partner. RingRevenue has a leadership team with a proven track record in both telephony and performance marketing, which is very important to us,” says Tomasette. “Off the shelf, the RingRevenue platform comes fully equipped with all of the lead generation tools we need: call ROI by keyword search tracking, instant access to promotional phone numbers, advanced call routing, creative services, great real time reporting and more. We knew we could easily get up and running right away and stay focused on delivering value to our clients. Our advertisers are already seeing the benefit in the form of new customers, increases in quality leads and expanded distribution.”

Both companies will be attending LeadsCon Las Vegas 2011 March 1-2, the premier conference for the online lead generation industry. DoublePositive is a Gold Sponsor of the event and can be heard talking about the power of phone calls in the panel session: All About The Call – From Speed to Lead to Call Center Effectiveness, on March 1.

About RingRevenue

RingRevenue improves every marketing campaign with better quality leads, higher conversions and increased ROI. By tapping the power of the phone, RingRevenue’s patent-pending call performance marketing platform captures and converts more high-value customers. RingRevenue’s comprehensive tracking and analytics consistently increase revenues from mobile, print and other “offline” media while also improving the performance of online campaigns such as search, email and display. RingRevenue powers many of the leading performance marketing networks and agencies. To learn more about RingRevenue or to request a demo, please visit ringrevenue.com or call 866-943-6426.

About DoublePositive

DoublePositive Marketing Group, Inc. bridges the “last mile” of converting traditional (data-only) leads into sales. DoublePositive has evolved the model of lead generation to provide sales professionals with a live, qualified, and interested consumer, along with the consumer’s data, all in real time. DoublePositive primarily serves clients and lead providers in the mortgage leads, online education enrollment leads, and insurance leads industries. To learn more visit: www.doublepositive.com.

LeadsCouncil (www.leadscouncil.com), the largest independent industry organization focused on online lead generation, today announced the winners of the first LEADER Awards — a brand new annual awards program designed to showcase the leading companies in online lead generation.

“The main goal of the LeadsCouncil is to establish industry benchmarks and to make it easier for our members to find trusted partners,” said Dave Wengel, co-founder, LeadsCouncil. “We spent several months conducting surveys of lead buyers and lead sellers to determine the LEADER award winners — the best partners in the lead gen industry as selected by their peers, colleagues, clients, and partners.”

The LEADER awards were awarded in three categories — lending, education, and lead gen technology partners. The LEADER award winners, among others, include:

Lending:

DoublePositive — Best Hot Lead Transfer
Quinstreet and Tree.com (tie) — Most Improved Lead Generation Partner
Tree.com — Best Lead Quality
Tree.com — Best Conversion
Leads360 — Best Lead Management

Lead Gen Technology Partners:

DoublePositive — Best Hot Lead Transfer
TARGUSinfo — Best Lead Verification
TARGUSinfo — Best Lead Scoring

“The launch of LeadsCouncil’s LEADER awards is a great benefit to the online lead generation industry,” said Owen Raun, President of RMC Vanguard. “The LEADER awards are benchmarking the leading lead sellers and lead technology partners. And, most importantly, companies and peers in the online lead generation industry voted for these awards. The LEADER awards highlight the value and high-quality work of these companies.”

To establish an online lead generation awards program that reflected the opinions of the industry, LeadsCouncil based the LEADER awards on votes by lead buyers and lead sellers within the industry. Each organization was allowed two votes. Lead buyers were able to vote for their best lead gen and lead technology partners. Lead sellers were allowed to vote for their best lead technology partners.

LeadsCouncil was created to promote best practices for online lead generation and customer acquisition, develop industry-specific research (based on actual lead data), and foster education and networking in the lead generation industry.

Since its formation last year, LeadsCouncil now has approximately 90 member companies — evenly divided between lead buyers, lead sellers, and lead technology companies.

About LeadsCouncil

LeadsCouncil is the first independent industry organization dedicated strictly to advancing online lead generation. LeadsCouncil members include lead buyers, lead sellers, technology solutions providers, and investment professionals. The group focuses on best practices, research, education, and networking to provide a more transparent and effective marketplace for online lead generation.

Agreement Represents another Top-tier Client Addition to the Managed Services offering from DoublePositive
DoublePositive Marketing Group, Inc. announced today that it has been chosen by Education Management Corporation ? Online Higher Education (EDMC OHE) as their Online Marketing Agency of Record for all Online Marketing across all EDMC OHE brands (including South University Online, Argosy University Online, and The Art Institutes Online). EDMC OHE is among the largest providers of private post-secondary online education in North America. This agreement builds upon the existing LIVE Hot Transfers(TM) relationship between DoublePositive and EDMC OHE.

Founded in 2004, DoublePositive has expanded its offerings into the Education, Insurance, Mortgage, and Automotive industries. As the leading provider of LIVE Hot Transfers(TM) for sales organizations, DoublePositive broadened its offerings into Online Marketing Managed Services in 2009. The DoublePositive Marketing Agency of Record agreement with EDMC OHE follows a similar agreement with a national auto insurance carrier.

“Having developed a strong partnership with EDMC over the years, we are thrilled that our relationship has grown to encompass Managed Services for EDMC OHE and all of their brands,” said Sean Fenlon, CEO of DoublePositive. “We are deeply embedded within EDMC OHE in order to push their online marketing up and beyond best-practices.”

Any business that can add genuine value to this relationship between EDMC OHE and DoublePositive are asked to contact Casey Cook immediately using the contact information below:

Casey Cook, 410-991-4510
casey@doublepositive.com