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THIS DOCUMENT SETS FORTH THE PRIVACY POLICY FOR THE DOUBLEPOSITIVE MARKETING GROUP, INC (“COMPANY”, “WE”, “US” or “OUR”) WEBSITE WWW.DOUBLEPOSITIVE.COM (“SITE”). COMPANY VALUES THE PROTECTION OF INDIVIDUAL PRIVACY. THIS PRIVACY POLICY SETS FORTH COMPANY’S PRIVACY POLICY FOR THE SITE, AND GOVERNS THE MANNER IN WHICH COMPANY COLLECTS, USES, MAINTAINS AND DISCLOSES INFORMATION COLLECTED FROM USERS OF THE SITE. BY USING THE SITE, YOU AGREE TO BE BOUND BY THIS PRIVACY POLICY. IF YOU DO NOT AGREE TO THIS PRIVACY POLICY, DO NOT USE THE SITE IN ANY MANNER. THIS PRIVACY POLICY DOES NOT GOVERN PRIVACY PRACTICES ASSOCIATED WITH OFFLINE ACTIVITIES OR ACTIVITIES OCCURRING ON WEBSITES NOT UNDER COMPANY’S CONTROL.

The Information We Collect and How We Use That Information
Self-Reported Data. During your interactions with the Site, including when you provide any self-reported information, Company collects personally identifiable information or other nonpublic personal information from you. The type of self-reported information Company may collect includes, without limitation: First and Last Name; City; State; Address; Zip Code; Work Phone; Home Phone; Best Time to Call and Email Address. We may also collect aggregate, anonymous, statistical data, such as usage, traffic patterns and user demographics based on your self-reported data. We collect this information in order to, among other things, provide you with or assist in the provision of information, services and/or products offered by Company or third parties (“Vendors”) by or through the Site.

Electronically Produced Data.

• Cookies. Company may use cookies and other tools to collect information about how you use the Site (“Cookie Information”). A cookie is a small, unique text file that a website can send to your computer hard drive when you visit a site. We use both session cookies, which terminate when a user closes his or her browser, and persistent cookies, which remain on the user's computer until manually deleted. Most web browsers can either alert you to the use of cookies or refuse to accept cookies entirely. If you do not want Company to deploy cookies in your browser, you can set your browser to reject cookies or to notify you when a website tries to put a cookie on your computer. Rejecting cookies may affect your ability to use the Site.
  
  
• Action Tags. We may employ a software technology called action tags (also known as “web beacons”, “single pixel gifs”, “clear gifs” or “web bugs”), which are similar to cookies, in order to gather information about the Site. Action tags help us identify and track the performance of web pages on the Site, therefore allowing us to measure the performance and quality of the Site and to manage Site content. In addition, Company, its advertisers and/or Vendors may use action tags in emails. This allows us to gauge the effectiveness of certain communications and the effectiveness of marketing campaigns by showing, for example, how many emails have been opened.
  
  
• IP Addresses. An IP (Internet Protocol) address is a number that is assigned to your computer when you use the Internet. Company collects IP addresses and other technical information about your machine through your web browser such as your operating system, browser type and referring URL for the purposes of, among other things, system administration, to report aggregate information to our advertisers and others, and to ensure the validity of user requests.
  
  
• Log Files. Like most standard website servers, we gather certain information automatically and store it in log files, which contain information such as, among other things, IP addresses, browser type, operating system, ISP, date/time stamps and referring pages. Among other things, this information allows us to track statistics and trends on an aggregate basis.