Home > About DoublePositive > Management

Sean Fenlon
Chief Executive Officer

Sean Fenlon founded DoublePositive Marketing Group in 2004 after recognizing the tremendous opportunity that exists at the intersection of data-driven online marketing and live-human-based call centers. Sean has led the company to its current position as the industry leader in “live” leads for sales professionals.

As CEO of DoublePositive, Sean is responsible for the company’s performance, strategic vision, and the continued development of DoublePositive’s patented business model and related optimization technologies.

Sean began his career as a mortgage broker, growing his organization into one of the largest in the region during the mid- to late-90s. In 1999, Sean was the founder and CEO of ListenSmart.com, a business that helped to shift the music industry paradigm and leverage new opportunities for independent musicians.

Most recently, Sean was the co-owner of TheLoanPage.com, an Internet mortgage leads company with a business model very similar to that of Lending Tree. Under his watch, TheLoanPage.com grew to over $10 million in sales and over $3 million EBIDTA before being sold to Battery Ventures at the end of 2003. The transaction represented the first-ever full acquisition of a company by Battery Ventures.

Sean received his Bachelor’s degree in music from Towson University and his Masters and Doctorate in Music from The Peabody Institute of the Johns Hopkins University.

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Syed Zaidi
Chief Technology Officer

Syed Zaidi is CTO of DoublePositive and has been with the company since its inception. As CTO, Syed is responsible for developing the company’s enterprise architecture, business systems, IT standards and policies, information security, and strategic and technical operations.

Syed began his career as a consultant for Booz Allen & Hamilton. During his consulting tenure Syed designed, developed, and led many high profile projects in both the public and private sectors. In the past, his clients have included Accenture, The State of Maryland, The Commonwealth Fund, Allegis Group, and Microsoft. Syed built an outstanding reputation as a consultant by focusing on solving business problems through the pragmatic use of technology.

Most recently, Syed was the Application Development Manager for a 600 employee law firm in Washington, D.C. where he was able to extract over $1 million in operational efficiencies in his first year.

Syed received his Bachelor’s degree in Information Systems from the University of Maryland and an MBA in Finance and International Business from the Robert H. Smith School of Business at the University of Maryland.

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Joey Liner
Executive Vice President of Sales

Joey Liner is Vice President of Sales for DoublePositive Marketing Group and one of its co-founders. His day-to-day responsibilities include sales, customer service and vendor/supplier relations.

Prior to DoublePositive, Joey was the leading sales associate for TheLoanPage.com; an Internet mortgage leads company with a business model very similar to that of Lending Tree. Joey started his career in the mortgage leads space in 2003 at TheLoanPage.com and built up a book of business that generated $3M in annual sales, representing 30% of the overall sales of the company.

Prior to TheLoanPage.com, he worked in mutual fund sales at T. Rowe Price Group Inc. (NASDAQ: TROW) selling to third parties and large financial institutions. Joey was one of the top performers at the division, which was the fastest growing business unit of T. Rowe Price.

Joey graduated from Towson University where he earned his BS in Business with a Concentration in Management.

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Brian S. Ocheltree
Senior Vice President of Business Development

Brian Ocheltree serves as DoublePositive’s Vice President of Business Development. He is responsible for developing strategic relationships for the company, and leading DoublePositive's programs in various industries.

Brian founded his first business, Micropro Consultants, in 1983 while completing his Bachelor of Science degree in Mechanical Engineering at the University of Maryland, College Park. In 1988, Micropro Consultants was acquired by Friedman & Fuller, PC, a public accounting firm in Rockville, MD.

In 1992 he founded e.magination, a Maryland based application development firm. As e.magination's CEO, Brian lead the firm to becoming a Microsoft Gold Certified partner, and a Managed Microsoft Partner in both the commercial and public sector verticals with a staff of over 110 full time professionals.

Brian sold e.magination in 2004 and later launched PartnerPoint, which provides portal and community services to Microsoft and its partner community. PartnerPoint quickly became the largest community of Microsoft Partners worldwide with over 5,000 active members. The company was acquired in 2006.

Brian serves as a Board Member or Advisor for several private corporate entities, and has been a member of two Microsoft Partner Advisory Councils.

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Casey Cook
Chief Revenue Officer

Casey Cook was most recently Senior Vice President of Strategic Clientele for Advertising.com, of Baltimore MD. Mr. Cook joined Advertising.com in 2000 and held several senior leadership positions within the company over 8 plus years, including leading and developing the Education Sales Vertical. During his time at Ad.com, Mr. Cook was the architect behind numerous global business partnerships, worth over $500 million in revenue for Advertising.com. Mr. Cook was instrumental in Ad.com’s overall growth and AOL’s $495M acquisition of Advertising.com in 2004.

Prior to Advertising.com, Mr. Cook conducted business in thirty countries for Maritz Travel Corporation of St. Louis, MO. Previously, he worked and lived in Kyoto, Japan, as a part of the Japan Bilingual Corporation. Mr. Cook received a B.S. Degree from the Cornell's school of Hotel Administration in 1991.

Mr. Cook lives on the Chesapeake Bay in Maryland with his wife, Kristjana, their three-year-old son, Kenny, infant son, Cooper, and their four-year-old Weimaraner, Dudley.

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Board of Directors

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