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DoublePositive Marketing Group, Inc. was founded in late 2004 with the specific purpose of bridging the “last mile” of converting traditional (data-only) leads into sales. More primitive versions of marketing provide leads to sales professionals in data form, requiring sales professionals to work through the data themselves in order to find a genuinely interested and genuinely qualified consumer. DoublePositive has evolved the model of lead generation so as to provide sales professionals with a live, qualified, and interested consumer, along with the consumer’s data, all in real time.

Specifically we have developed a real-time system for generating and acquiring Internet sales leads in data form, qualifying/scoring those leads using a proprietary algorithm, delivering the data to one of our call centers in order to be contacted, qualified, and transferred LIVE to our network of sales professionals via any phone.

Sales professionals are also able to access the original lead data using a standard web browser via our client extranet simultaneous to receiving the live call transfer. Thus, a 100% contact rate is inherent in our program. As a result of our second layer of screening/qualifying beyond a consumer’s initial expression of interest (our DoubleConfirm™ process), sales professionals speak live with consumers who have the highest probability of converting into a sale.

By introducing our innovative new marketing concept, DoublePositive has become the immediate leader in next-generation Online Marketing solutions. As a testament to the value of our model, DoublePositive has been awarded a Business Process Patent for “Hot Transfers” and its DoubleConfirm™ process.

DoublePositive Marketing Group, Inc. is a privately-held, venture-backed company headquartered in Baltimore, MD, with state-of-the-art call center operations and lead generation affiliates worldwide. Our management team, which includes the company's founders, brings years of experience from sales organizations, the online marketing industry, the technology industry, and the call center industry. Our investors include WWC Capital Group and The Grosvenor Fund.

In 2006, DoublePositive was named to PriceWaterhouseCoopers and Entrepreneur magazine’s list of Top 100 fastest growing small businesses in the US.