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Head of Corporate Communications & Branding

Profile

  • Operations (80% Demand, 20% Supply)
  • 100% Outside the Firewall
  • Time Spent on Phone Each Day – Majority
  • Time Spent on Travel – Significant
  • Full decision-making control over significant Corporate Communications budget

Responsibilties

  • Branding/Messaging
  • Corporate Blog Adminsitration & Development
  • Points of Contact
  • Press Releases
  • PositiveWire Monthly Email Corporate Newsletter
  • Tradeshows
  • Big Deal Schmoozing
  • Complete overhaul of main company website (www.doublepositive.com) once per year (every August)
  • Complete review and update of all marketing collateral to to ensure fresh and consistent messaging across all points of contact with:
    • Clients
    • Prospects
    • Suppliers
    • Consumers
    • General Corporate/Industry Contacts

Keys of Success

  • Corporate Blog Traffic
  • Media Mentions, measured in total count and total estimated CPM
  • Customer surveys (B2B)
  • Tradeshows
  • Live Speaking or Panel Opportunities for Management Team
  • Other low- or no-cost industry exposure opportunities

Qualifications and Experience

  • Corporate Communications
  • Blogging/Podcasting
  • Website Design
  • Public Relations
  • Investor Relations
  • Live Speaking
  • Copywriting
  • Brand Development
  • Schmooze Sales (i.e. you ultimately hand-off fully-schmoozed leads to appropriate member of sales or business development team)

Benefits Include

Position includes full company paid benefits.

  • Family Health
  • Family Dental
  • Family Vision
  • Life Insurance
  • Disability Insurance
  • Subsidized Gym Membership
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