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Head of B2C Marketing (Direct Response)

Profile

• 100% Supply Side
• 100% Outside the Firewall
• Time Spent on Phone Each Day – Moderate
• Time Spent on Travel – Minimal
• Full decision-making control over significant B2C marketing budget

Responsibilties

• Generate B2C Leads – create and execute direct-response strategies that will compel consumers to provide personal information in order to request additional information regarding a particular DoublePositive consumer program offering (i.e. generate “expressions of interest”)
• Lead generation strategies include (but are not limited to), Search Engine Marketing (both paid and natural search), email marketing, online display advertising, paid placements, direct mail, print media, pay-per-call, pay Per-Inquiry (PI), etc.
• Lead generation channels include, phone, web-based forms, email, and live chat
• Ensure “smart” marketing strategies that ensures a target home for each lead, with a know revenue expectation, BEFORE costs are incurred
• Constantly monitor, track, report, and optimize all lead generation trategies and campaigns in order to ensure maximum ROI relative to B2C lead volume requirements

Keys of Success

• The primary key metric for success is the average CPL and maintaining a cost/quality balance that adheres to company targets.  CPL should never exceed total revenue per lead.
• The secondary key metric for success is the volume of inquiries generated overall, and ensuring the blend of the total inquiries is aligned with company targets for each program offering.
• A final key metric for success will be the revenue from the sale of data leads generated, with a target of $2 Milllion in 2008.

Qualifications and Experience

• B2C Marketing
• B2C Lead Generation
• Landing Page Optimization
• Pay-per-Call
• Search Engine Marketing (both paid and natural)
• Visual Design
• Email Marketing
• Internet Marketing (CPM/CPC)
• Direct-response Marketing
• Strong Technical Background
• Passionately Analytical

Benefits Include

Position includes full company paid benefits.

• Family Health
• Family Dental
• Family Vision
• Life Insurance
• Disability Insurance
• Subsidized Gym Membership

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