double POSITIVE Marketing Group, Inc.

Responsibilities

• Manage Paid Search and Display campaigns within budget and to hit client dictated performance metrics using doublePOSITIVE’s proprietary optimization tools
• Interact with publisher account teams on a regular basis
• Model out campaign objectives and benchmarking analysis reports to present to clients
• Interact with clients on a regular basis presenting performance reporting, optimization reports, and data mining experiments
• Analyze outputs of bid optimization and provide manual support where necessary to achieve clients’ marketing metrics
• Analyze creative and user engagement process and consult clients on how to increase click thru rate and conversion rate to hit marketing goals
• Present case studies/campaign findings to clients and internal groups for training purposes

Qualifications and Experience

• 5+ years of online marketing at an ad network, ad agency, or in a marketing department
• Bachelor’s Degree in Marketing, Economics, Finance, or related
• MBA a plus
• Familiarity in communicating with executive-level clients
• Comfortable in a start-up environment
• Passionately Analytical
• Ability to work on multiple projects simultaneously

Position has full company paid benefits including:

• Family Health
• Family Dental
• Family Vision
• Life Insurance
• Disability Insurance
• Partial Gym Membership

Responsibilities

• Manage Paid Search and Display campaigns within budget and to hit client dictated performance metrics using DoublePositive’s proprietary optimization tools.
• Analyze outputs of bid optimization and provide manual support where necessary to achieve client’s marketing metrics.
• Analyze creative and user engagement process to consult clients on how to increase click thru rate and conversion rate to hit marketing goals.
• Model out campaign objectives and benchmarking analysis reports to present to clients
• Interact with clients on a regular basis presenting performance reporting, optimization reports, and data mining experiments.

Qualifications and Experience

• Bachelor’s Degree in Marketing, Economics, Finance, or related experience
• Comfortable in a start-up environment
• Passionately Analytical
• Ability to work on multiple projects simultaneously

Position has full company paid benefits including:

• Family Health
• Family Dental
• Family Vision
• Life Insurance
• Disability Insurance
• Partial Gym Membership

We are looking for IT interns at our Baltimore, MD, headquarters!

You are a highly motivated person in pursuit of a degree in computer science, information technology, or engineering.

The Software Developer Intern position is responsible for building and maintaining DoublePositive’s core systems.  Primary responsibilities include:

1. Talk to Sales and the Business side to figure out how better software design can scale the business more efficiently.
2. Develop faster, more user centric, efficient software in a .NET environment.
3. Challenge and be challenged in a team setting in a constant iterative process to improve existing systems through testing and improvement analysis.
4. Become a leader and expert eventually owning new offshoots of the current system.

For more information, please contact:

Lory Cerato
lory@doublepositive.com
443.278.8571

We are looking for IT interns at our Baltimore, MD, headquarters!

You are a highly motivated person in pursuit of a degree in computer science, information technology, or engineering. You should have some education in IT infrastructure, LAN management, database management and technologies like MS SQL, Exchange, Access, routing, and VLANs.

You are self-starter, eager to lean from the best and take direction well.  You are open and excited to learn new technologies.  You are a strong communicator (both written and oral) who will support the IT team in the maintenance of hardware, software and other systems, troubleshoot issues with equipment like printers, computers and servers, run software updates/backups when  requested.

You may participate in the building new desktops, servers, research hosting options, report pricing and system options to supervisors, place orders or work with vendors on purchases, may also research unusual bugs or issues the company encounters.

For more information, please contact:

Lory Cerato
lory@doublepositive.com
443.278.8571

DoublePositive is hiring for the position of Partner Development Specialist, Mobile Division. This key role will be responsible for publisher recruitment to DoublePositive’s newly-launched mobile marketing platform. Applicants should possess a strong work ethic, highly polished promotional and negotiating skills and a firm understanding of the performance marketing industry. They should be a little crazy, too.

This position reports to the Vice President, Mobile Marketing in Tempe, Arizona. Salary and bonus structure to be discussed upon completion of the first interview.

Responsibilities

• Identify, recruit and acquire key mobile publisher (affiliate) relationships.
• Develop strategic solutions to achieve Publisher Revenue Targets.
• Communicate with key Publishers daily to ensure performance objectives are achieved.

Qualifications and Experience

• 3+ years of experience in online, affiliate marketing.
• 1+ year in mobile marketing preferred.
• Knowledge of the lead generation and performance marketing space
• Bachelor’s Degree or related experience, MBA a plus
• Comfortable in a start-up environment
• Passionate
• Analytical
• Ability to work on multiple projects simultaneously

Position has full company paid benefits including:

• Family Health
• Family Dental
• Family Vision
• Life Insurance
• Disability Insurance

DoublePositive Makes Key Hires to Expedite Growth and Broaden Service Offerings

It’s all about the people at DoublePositive Marketing Group, Inc., the undoubted leader in live telephone transfers and online marketing. And now, it’s all about MORE people. The company strengthened its online marketing team recently by making some key executive hires from powerhouses like AOL/Advertising.com and One-to-One Global, as well as others with deep experience in the space.

The recent hires—and their ability to deliver superior performance-based services—broaden the company’s industry reach and position the company to service new customers formerly unable to take advantage of live telephone transfers. Search engine marketing, display advertising, mobile marketing and advertising, and social media advertising round out the company’s online services suite.

Trent Walter, DoublePositive’s new vice president of national sales and former director of regional sales for AOL/Advertising.com, is enthusiastic about the offering. “Our technology is designed for real-time advertising. And, unlike others, our system, by design, aims to satisfy the performance goals of the advertiser, not the publishers or the networks.”
JT Benton, DoublePositive’s new vice president of mobile marketing, adds “we are committed to making a serious impact on the mobile web. Our mobile marketing division has a simple, vital mission: connect advertisers, publishers, and consumers on the mobile web. We will add value to every inquiry.”

Two years ago the company committed to the online marketing space, and soon after hired Paul DiDonno, current vice president at DoublePositive and former strategy manager at AOL/Advertising.com, to manage their flagship education account. Brian Tomasette, current vice president of media products at DoublePositive and former director of product sales and agency partnerships at AOL/Advertising.com, was hired shortly after DiDonno.

“I came to DoublePositive to continue my passion for performance marketing in the education space, and for the people,” says DiDonno. “The (then) small team, everyone passionate about what they did, trusting each other, and everyone working for one goal—we made serious progress in a short amount of time.”

“It was an amazing opportunity to apply my experience and knowledge in online marketing. In the last two years, we have developed technology that surveys the marketplace, scores and optimizes bids based on our client’s performance goals, and then automatically adjusts those bids based on performance. That’s industry leading, and we continue to innovate.”

To support these initiatives, account management, delivery, media analysts, quality assurance, and sales teams are all in place lead by the industry’s most experienced and staffed with dozens of the industry’s brightest.

“We are really excited,” says Tomasette. “We are creating the future of online advertising, and are armed with all of the tools and people to make it something memorable.”

Double Positive Marketing Group is currently seeking an individual with  strong analytical marketing experience to join our team.   This individual will join the performance-based marketing team responsible for all online marketing and lead generation efforts for Education Management Corporation’s Online Higher Education brands; South University Online, Argosy University Online, and the Art Institutes of Pittsburgh Online Division.

Responsibilities will include:

Working with the current online lead generation vendor base, as well as establishing new vendor relationships to grow EDMC OHE inquiry volume and new student enrollment

• Efficient spending of allocated marketing dollars through successful pricing negotiations based on performance metrics
• Daily campaign and vendor management including; monitoring inquiry pacing and budget, performance-based reporting, engagement in strategic partnerships for quality growth and improvement

The ideal candidate will be a self-starter who demonstrates team leadership and the ability to take initiative.  In addition, this professional will be an effective negotiator, facilitator and will possess strong interpersonal skills, be an excellent communicator, and maintain the ability to interact effectively at all levels, with a variety of groups/persons, including end users, internal project team members, vendors, consultants, and fellow project managers.   Experience in the online education industry is preferred but not required.