May 16, 2014

Are You Part of the 23%?

A recent study by the Association of National Advertisers and Forrester found that only 23% of client-side marketers understand and use programmatic buying for their campaigns.  So where do you stand, are you part of the 23% or are you part of the 77% who needs some help navigating this space? 


If you are part of the 77% deciding to dedicate actual marketing dollars to a programmatic buy can be scary and completely overwhelming.  The sheer number of options available to you when it comes to inventory, data, targeting, tracking, monitoring… could cause you to throw up your hands, toss a few darts at some spreadsheets and hope that you picked the right partners.  


As the programmatic space continues to grow picking a partner to help you navigate this space can take the fear and uncertainty out of the equation.  Over the next few weeks we’ll provide some thoughts and advice on how to pick the right inventory sources, how to use data provides and how to track your first programmatic campaign so that you become a part of the 23% and stay there.  And if you happen to be going to IRCE in June, stop by and see us at booth #1864, we’d love catch up.