A recent study by the Association of National Advertisers and Forrester found that only 23% of client-side marketers understand and use programmatic buying for their campaigns. So where do you stand, are you part of the 23% or are you part of the 77% who needs some help navigating this space?
The LeadsCon “State of the Union” panel discussion—where lead generation industry executive thought-leaders share insights—was held bright and early on Tuesday morning in the Grand Ballroom at the Mirage Las Vegas. The purpose of this panel each year is to listen in on strategic guidance regarding what’s pushing the industry ahead, and get the big-picture view into new research, trends, regulations, businesses, and technology.
DoublePositive first began serving the mortgage industry in 2004. Over my tenure within this business, I have seen the “all in” cost per funded loan range from $400 in 2007 to $1000+ by 2013. Now, as we fast forward to the year 2014, it’s safe to say that the mortgage industry is still changing, the mortgage leads ecosystem needs to adjust accordingly.

December 13, 2013

Twitter Tailored Audiences

Just announced, Twitter has developed a way to tailor ads for users and a way to drive better performance for direct response advertisers: Tailored Audiences.
If you are like me and have young kids, right now you are focused on turkey and pilgrim costume strategies. As an online advertiser if you haven’t looked past the pumpkin pie and started your holiday strategies you may already be behind.
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