double POSITIVE Marketing Group, Inc.

It’s hard to believe, but LeadsCon ’12 is almost here!  As you know, LeadsCon is the world’s greatest gathering of leaders and innovators in the online lead generation industry.  We will be treated to a slate of dozens of excellent speakers on many great topics again this year.  So how can you attend them all?

Well, you can’t – unless you plan to dash madly back-and-forth every few minutes like some character in a bad TV sitcom.

That’s why, over the next several days, DoublePositive has decided to present to you our Top Picks for this year’s conference.  We assembled our list based on the sessions that we, personally, are most interested in.  It’s not meant to be a judgment of how good they are.  They’re all good!

So open your calendar and get ready to paste in these can’t-miss sessions.  Here’s today’s batch of Top Picks for LeadsCon ‘12, and why we like them:

MONDAY, 3PM
Lead Buyer Summit, “JT Benton on Mobile Marketing & Lead Gen”

Yes, we’re cheering for the home team here, but if you haven’t had a chance to be in the same room with JT, he’s a captivating speaker with a brilliant perspective on what it takes to win in today’s mobile environment.  Cost-per-Lead buyers will learn how Cost-per-Call strategies on the mobile web affect their media plans and drive high quality leads. This first of its kind event is for those whose primary business is the purchase and closing of leads. Registration is required, and the event is invitation only.  Learn more at http://leadscon.com/leadscon-las-vegas-2012/buyers-summit/.

TUESDAY, 9:00-9:45AM
General Sessions, “Michael Norton – The IKEA Effect”

The presenter, Michael Norton, is a behavioral scientist and Associate Professor of Marketing at Harvard Business School.  His work has been covered in the New York Times, the Wall Street Journal and the Washington Post, and his topic, “The IKEA Effect: When Labor Leads to Love,” was featured in Harvard Business Review’s Breakthrough Ideas for 2009.

TUESDAY, 9:45-10:25AM
General Sessions, “LeadsCon Las Vegas ’12: State of Industry”

MUST SEE!  Sharing their view of the State of the Industry are CEOs from the two top publicly-traded companies in the space, Tom Evans of Bankrate and Doug Valenti of Quinstreet.

TUESDAY, 10:30-11:15AM
General Sessions, “Creating the Next Big Thing”

Here’s another high-octane panel.  The Moderator, Tolman Geffs, is Co-President of The Jordan, Edmiston Group, Inc.  Panelists include Patrick Quigley and Josh Armstrong of Vantage Media, Howard Yeh from BrokersWeb and Damien Dovi from BIA Digital Partners.  Get the inside scoop on Vantage’s unexpected and ambitious move to acquire BrokersWeb last year.

TUESDAY, 11:15-11:35AM
General Sessions, “You’re Buying Crap – More Than You Would Ever Know”

This is a short, powerful presentation by customer acquisition strategist John Demayo of zozi.  John is a former Ad.com exec with many friends at DoublePositive.  He’ll distill his 10+ years of weeding out the crap so we can all practice safer lead gen.

Remember, these aren’t the only events at the conference.  They aren’t even the only good ones – just the ones we are most interested in.  Whatever you choose to attend, you’ll be sure to have fun, learn a lot and leave Las Vegas better informed about the leads ecosystem than before you came.

Check back soon for DoublePositive’s Top Picks, Part II.