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LeadsCon ’12 is just days away!  With more great speakers and topics than we could cover in one – or even two – posts, we welcome you back for Part III of DoublePostive’s “Top Picks.  (If you missed them, check out “Top Picks, Part I” and “Top Picks, Part II”)

As we said previously, speakers and topics make our list solely based on the fact that we are interested in them.  If we left them off, it doesn’t mean they aren’t interesting–just means they are not AS interesting to US.  But as we also said before, feel free to get our attention using the comments below if you think there’s a “don’t miss”session that’s not on our list.

So open your calendar once again, and get ready make note.  Here’s our third and last batch of Top Picks for LeadsCon ‘12, and why we like them:

WEDNESDAY, 9:30-10:00AM
Case Studies Track, “Secrets of Click to Call”

DoublePositive is proud to be partners with Leads360 and RingRevenue.  We’re looking forward to hearing Nick Hedges (President & CEO of Leads360) and Jason Spievak (CEO of RingRevenue) dial up a lot of timely information about mobile advertising.

WEDNESDAY, 11:30AM-12:00PM
Case Studies Track, “Data Driven Lead Purchasing”

Michael Betz, Chief Marketing Officer of Strayer University, is a great client, great thinker and an all-around great guy.  His talk is about taking a multi-dimensional approach to lead buying in the EDU space.  Should be an education!

WEDNESDAY, 2:00PM-2:45PM
Sponsored Workshop, “The Lead Engine in Our Post-PC Future (Presented by: Twilio)”

DoublePositive is a customer and big fan of Jeff Lawson and his company, Twilio.  We’re looking forward to hearing about how new computing interfaces like touch and voice will revolutionize the way the leads industry does business.

WEDNESDAY, 3:00PM-3:45PM
Sponsored Workshop, “Higher Ed Compliance Survey Results: What Are Schools Really Doing? (Presented by: CUnet)”

Presenters Jeff Herz and Steve Smith of CUnet will educate us on how schools are responding to government regulations.  Plus they’ll share emerging best practices, and give tips on how schools can stay ahead of the compliance curve.

So that’s it!  We hope you enjoyed DoublePositive’s Top Picks for LeadsCon ‘12.  We’ll see you in Vegas!

Hi all – just a quick note before LeadsCon.  If you’re a lead buyer, please come see me at the Buyers Forum on Monday!  I’ll be speaking at 2:30 PM on Mobile Marketing & Lead Gen.

As you know if you’ve been following DoublePositive’s blog, we rolled out our new MobilePositive offering last month.  So far, the results have been very meaningful to our advertisers.  If you missed that post, here are the high notes: our new platform connects Advertisers with Consumers on the mobile web and drives quality, net-new inbound calls on a daily basis.

Very often, folks want to know how this works.  If you’re curious, too, be sure to connect with me in Las Vegas next week.  A very common theme of discussion will be how Cost-per-Call strategies on the mobile web can positively affect media plans and drive high quality, net-new leads.

I am eager to share this with you – and hopeful to meet in person.  Again, if you are a lead buyer, please reach out to register for the Buyers’ Summit.  It is the first event of its kind for folks whose primary business is purchase and closing leads.

Learn more at http://leadscon.com/leadscon-las-vegas-2012/buyers-summit/.

See you in Vegas!

So many great speakers!  So many awesome sessions!  Yes, LeadsCon ’12 will offer more learning and networking opportunities than one person can possibly attend … so how do you know where to spend your time?

DoublePositive to the rescue.  Today, we’re offering our “Top Picks, Part II” for can’t-miss speakers and topics.  (Here’s “Top Picks, Part I”).

Like we said previously, this list is made up of the topics we are most interested in.  Please don’t feel bad if we didn’t highlight your event in this pre-show blog.  Feel free, in the comments below, to tell us why we should, and you just may see us in the audience at the show!

And now, friends, open your calendar, and get ready to plug in these choicest of events.  Here’s today’s batch of Top Picks for LeadsCon ‘12, and why we like them:

TUESDAY, 2:00-2:30PM
Break-out Sessions, Financial Services Track, “Inside the Great Big Ping Tree Circle Jerk”

Colorful title, and don’t worry, you won’t be bored.  QuoteWizard are good guys.  This is the second act for the founders, who sold their previous business to Education Dynamics and now focus on insurance.

TUESDAY, 2:30-3:00PM
Break-out Sessions, Financial Services Track, “What the Agents Have to Say”

Mike Ferree is a good friend of DoublePositive and runs a popular industry blog at LeadCritic.com.  Mike is Director for LeadsCouncil, and we’re interested in hearing insights from his ever-expanding point of view.

TUESDAY, 2:50-3:30PM
Break-out Sessions, Financial Services Track, “Is ‘Lead Gen’ a Dirty Word?”

This should be an interesting and engaging discussion on positioning vs. sentiment.  The moderator is Jeff Lawson, CEO & Co-Founder of Twilio.  Panelists include DoublePositive’s own Co-Founder & EVP of Sales Joey Liner (you may know him as “the mayor of LeadsCon”), along with other experts in lead generation.

TUESDAY, 4:00-4:45PM
Sponsored Workshops, “Lead Industry Awards (Presented by: Leads360)”

Sure to be a crowd pleaser.  Leads360, a strategic partner of DoublePositive, will look back on 2011 to award the top performing lead generators across verticals, as well as look forward to the opportunities for continued growth and evolution in 2012.

TUESDAY, 4:30-5:00PM
Break-out Sessions, Education Track, “New Technology Showcase”

New tech showcases are always fun.  Among the presenters are good friends of DoublePositive, including Joe Charlson of CallerReady, and Dave Wengel, who is a former TARGUSinfo and LeadsCon/LeadsCouncil executive and current Founder & CEO of iDatafy.

We warned you that LeadsCon ’12 has almost too many great sessions to offer!  And yes, there are still more to come.  Check back soon for DoublePositive’s Top Picks, Part III.