double POSITIVE Marketing Group, Inc.

Press release on RingRevenue’s site

Partnership allows lead buyers to generate more voice leads, minimize consumer contact time, maximize consumer contact, and improve ROI.

Santa Barbara, CA (February 15, 2011) – Today, RingRevenue, the leader in call performance marketing and DoublePositive Marketing Group, specializing in LIVE Hot Transfers, formally announced their partnership to deliver high-quality, live voice leads to national lead buyers in higher education, insurance and financial services. Since launching a series of call performance marketing campaigns with selected customers in late 2010, the partnership has already generated thousands of inbound live voice leads.

“We know the most valuable scenario is having the consumer on the phone from the start when their interest level is the highest and they are the most likely to convert to a paying customer,” says Brian Tomasette, Vice President of Media Products for DoublePositive. “Our partnership with RingRevenue allows us to deliver even more value to our customers by increasing the return on their advertising spend. Using RingRevenue, we’re able to include unique phone numbers in every advertisement. By doing so we are able to more accurately measure the effectiveness of those ad placements and we consistently see contact and conversion rate improvements on those ads and lead forms that include phone numbers.”

While marketers pay millions of dollars each year for leads and lead generation form completions, what they really want is customers. “The inherent challenge with lead forms is that consumers are at their peak interest level when they fill out the form, but the minute they hit the submit button they are on to something else and their interest level begins to decline,” adds Tomasette. The combination of inbound and outbound hot transfers allows a lead buyer to drastically minimize consumer contact time and maximize contact percentage, one of top metrics in lead value.

With RingRevenue’s call performance marketing solution, DoublePositive leverages strategic media placements and partnerships with publishers to drive inbound phone calls to unique toll-free phone numbers that connect consumers to agents in DoublePositive’s call center. The combination of RingRevenue’s call quality filtering technology and DoublePositive’s live agents qualifies the caller, confirms their interest and connects them live to the advertiser’s sales representatives.

“DoublePositive, like RingRevenue, is built on the premise that having the consumer directly on the phone is of great value to the advertiser,” says Jason Spievak, CEO of RingRevenue. “The combination of our technology and their call center’s qualification and live transfer process ensures that advertisers are delivered a high volume of quality voice leads that are ready to become customers.”

“We looked at a lot of call tracking vendors in our search to find the right partner. RingRevenue has a leadership team with a proven track record in both telephony and performance marketing, which is very important to us,” says Tomasette. “Off the shelf, the RingRevenue platform comes fully equipped with all of the lead generation tools we need: call ROI by keyword search tracking, instant access to promotional phone numbers, advanced call routing, creative services, great real time reporting and more. We knew we could easily get up and running right away and stay focused on delivering value to our clients. Our advertisers are already seeing the benefit in the form of new customers, increases in quality leads and expanded distribution.”

Both companies will be attending LeadsCon Las Vegas 2011 March 1-2, the premier conference for the online lead generation industry. DoublePositive is a Gold Sponsor of the event and can be heard talking about the power of phone calls in the panel session: All About The Call – From Speed to Lead to Call Center Effectiveness, on March 1.

About RingRevenue

RingRevenue improves every marketing campaign with better quality leads, higher conversions and increased ROI. By tapping the power of the phone, RingRevenue’s patent-pending call performance marketing platform captures and converts more high-value customers. RingRevenue’s comprehensive tracking and analytics consistently increase revenues from mobile, print and other “offline” media while also improving the performance of online campaigns such as search, email and display. RingRevenue powers many of the leading performance marketing networks and agencies. To learn more about RingRevenue or to request a demo, please visit ringrevenue.com or call 866-943-6426.

About DoublePositive

DoublePositive Marketing Group, Inc. bridges the “last mile” of converting traditional (data-only) leads into sales. DoublePositive has evolved the model of lead generation to provide sales professionals with a live, qualified, and interested consumer, along with the consumer’s data, all in real time. DoublePositive primarily serves clients and lead providers in the mortgage leads, online education enrollment leads, and insurance leads industries. To learn more visit: www.doublepositive.com.